There are many developments in the field of natural skincare and vegan products. We applaud this! More and more people are becoming acquainted with the benefits and power of natural ingredients .
We like to keep you informed, so in this blog we discuss 5 important trends in the field of natural & vegan skin care.
Trend 1: Clean Beauty
The clean beauty trend embraces the idea of simplicity and transparency in skincare. Consumers look for products with natural and herbal ingredients, free of harmful chemicals such as parabens, sulfates and synthetic fragrances. Instead, they rely on the power of Mother Nature to nourish and protect their skin.
More and more brands are taking this idea into account when launching new products and renewing their existing products. Synthetic ingredients are replaced by natural alternatives.
Trend 2: Upcycling and Zero Waste Packaging
The increasing focus on sustainability has led to a trend in upcycling and zero waste packaging within natural & vegan skin care. Brands reuse materials or opt for biodegradable and recyclable packaging to reduce their ecological footprint.
We are also looking at the possibilities and how we can contribute to this.
Trend 3: Superfoods for the skin
Just as superfoods nourish our bodies from the inside out, they can also have a positive effect on our skin when applied directly.
Natural ingredients, such as argan oil, shea butter, aloe vera and rose hip oil are some examples of superfoods that are increasingly used in natural skin care products.
These nutritious and antioxidant-rich ingredients can help improve skin texture and reduce inflammation. This is what we call the power of nature!
Trend 4: Personalization based on skin type
Personalization is another emerging trend in natural & vegan skincare. Each skin type has specific needs, and consumers are looking for products tailored to their individual skin conditions.
Brands now offer tailor-made solutions through online skin analyzes and additional information about the ingredients and needs per skin type.
This approach allows consumers to create a skincare routine that best suits their unique skin type and needs.
Trend 5: Routines
In today's busy world, consumers look for convenience and simplicity in their skincare routine. Multifunctional products and routines are gaining popularity because they can provide a complete skincare routine.
Skin problems can be solved efficiently through natural skincare routines.
These five trends in natural & vegan skincare give an insight into the evolution of the beauty industry towards a more sustainable and conscious industry.
Consumers are increasingly aware of the impact of their choices on the planet and animals, and these trends show how brands are thinking along and responding to this growing demand.